Lowell General Hospital is a strong supporter of breastfeeding and expressing mothers. New mothers/parents receive support services while they are patients up on the Mother Infant Unit but our support doesn’t end when they are discharged from the hospital. We are very proud of our numerous service lines that can […]
Lowell General Hospital will be hosting a Careers in Healthcare week long experience for high school students in the Greater Lowell area. Student will visit various hospital departments including the Laboratory, the Emergency Department, the Pharmacy, the Intensive Care Unit and many more. While visiting the numerous departments student will […]
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. High-quality content should be a part of EVERY piece of marketing that you do, so that makes content […]
The new buzz words these days seem to be Health and Wellness. It is becoming more main stream to watch what you eat and make good lifestyle choices. But being healthy can be hard, especially if you are trying to make the lifestyle change for the first time. Support is […]
Make sure that your homepage clearly showcases the product or service you are selling. Most small businesses can benefit by including professional or stock photographs or videos. It is important that the product photos or graphical images and descriptions are clean, crisp and appropriate. You can have a great site […]
“Primary navigation options are typically deployed in a horizontal [menu] bar along the top of the site,” Provide “secondary navigation options underneath the primary navigation bar, or in the [left-hand] margin of the site, known as the sidebar.” Why is intuitive navigation so important? “Confusing navigation layouts will result in […]
What is SEO, SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where website pages and other content such as […]
A lot of company websites make the mistake of just talking about the product or service features. The text might say, “We do this and that” or “We are the best at this and that.” Meanwhile the viewer is thinking, “What about me? How are you fulfilling my needs?” Smart […]
Social Media has been growing very rapidly in the last decade and it has become a great resource for businesses to market to their target audience. People often think of social media marketing is reserved for technologically-advanced corporations with new and exciting products that are entering into the market. In fact, social media is effective […]