What is Content Marketing, Website Tip #4, from RCS Technology Solutions, LLC
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
High-quality content should be a part of EVERY piece of marketing that you do, so that makes content marketing, by nature, a part of demand generation and lead generation. In short, good luck trying to generate demand or leads without high-quality content.
Ronald Couming