Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. High-quality content should be a part of EVERY piece of marketing that you do, so that makes content […]
The new buzz words these days seem to be Health and Wellness. It is becoming more main stream to watch what you eat and make good lifestyle choices. But being healthy can be hard, especially if you are trying to make the lifestyle change for the first time. Support is […]
Make sure that your homepage clearly showcases the product or service you are selling. Most small businesses can benefit by including professional or stock photographs or videos. It is important that the product photos or graphical images and descriptions are clean, crisp and appropriate. You can have a great site […]
“Primary navigation options are typically deployed in a horizontal [menu] bar along the top of the site,” Provide “secondary navigation options underneath the primary navigation bar, or in the [left-hand] margin of the site, known as the sidebar.” Why is intuitive navigation so important? “Confusing navigation layouts will result in […]
What is SEO, SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where website pages and other content such as […]
A lot of company websites make the mistake of just talking about the product or service features. The text might say, “We do this and that” or “We are the best at this and that.” Meanwhile the viewer is thinking, “What about me? How are you fulfilling my needs?” Smart […]
Social Media has been growing very rapidly in the last decade and it has become a great resource for businesses to market to their target audience. People often think of social media marketing is reserved for technologically-advanced corporations with new and exciting products that are entering into the market. In fact, social media is effective […]
Here is a brief description of the Google’s update to favor mobile friendly websites, over non-mobile friendly website, Please lets me know your thoughts, and know that the team at RCS Technology Solutions will perform a free analysis for you and can handle all your website design services , SEO […]
Wednesday, April 22nd 7:00-8:30 pm at LTC, 246 Market Street, Lowell, MA Learn how to keep in touch with your clients easily, efficiently and affordably. Also learn about all the new updates with SendOutCards. Seating is limited so Call or e-mail to reserve your seat! “People will forget what you […]
Here is one of the many cards you can send for FREE for Mother’s Day and be entered to win a Trio of Caramels in a Pastel Blue Box. This card is ready for you to add 3 pictures on the front and some text and is blank on the […]
