Website Conversion, Tip #8 of #20, Reduce the Options You Offer
Web Conversion, Tip #8 Reduce the Options You Offer, Ronald Couming discussing the value of, and need to, Reduce the Options You Offer, as tip #8 of this 20 part series, 20 Tips To Increase Your Website’s Conversion Rate
Tip # 8. Reduce the Options You Offer
Speaking of distractions, consider carefully how you present your options in a conversion opportunity. Most service-based companies offer multiple different “plans,” while product-based companies may offer different varieties or packages of products. Either way, you’ll want to reduce the number of options you offer your users. The paradox of choice is that it seems like more choices is always a good thing—it means you can judge your options on more criteria—but in reality, it’s easier to make a decision when there are only a handful of options. Keep your users’ options to two to three at the most.
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
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Tip # 1. Understand the Four Elements of Any Action
Tip # 2. Use More Calls-To-Action
Tip # 3. Segment Your Landing Pages
Tip # 4. Pre-Sell Your Prospects with Compelling Content
Tip # 5. Optimize for Mobile
Tip # 6. Make It Easy to Convert
Tip # 7. Eliminate Distractions
Tip # 8. Reduce the Options You Offer
Tip # 9. Limit the Information You Request
Tip # 10. Use Both Required and Optional Fields
Tip # 11. Use a Strong Headline
Tip # 12. Make Your Content Match Users’ Expectations
Tip # 13. Be Straightforward in Your Descriptions
Tip # 14. Make Your Unique Value Proposition (UVP) Clear
Tip # 15. Use More Action-Based Language
Tip # 16. Get Rid of Jargon and Buzzwords
Tip # 17. Experiment with Your Content Length
Tip # 18. Keep Your Language Simplistic and Easy to Follow
Tip # 19. Focus on the Benefits
Tip # 20. Get Your Customers Excited
Thank you Jayson DeMers for the article that was used, in part, as a reference.