Website Conversion, Tip #3 of #20, Segment Your Landing Pages
Web Conversion, Tip #3 Segment Your Landing Pages, Ronald Couming discussing the value of, and need to, Segment Your Landing Pages, as tip #3 of this 20 part series, 20 Tips To Increase Your Website’s Conversion Rate
Tip # 3. Segment Your Landing Pages
Many brands choose to offer conversions through landing pages; these are dedicated, standalone pages that showcase your offer to your visitors. They exist separate from your site, so you have the opportunity to cater your design and copy specifically to earn more conversions. Landing pages in general can help boost your conversion rates, but they grow even more powerful when you create multiple variations of landing pages, segmented for each section of your target audience. For example, you could create a landing page for each of your main products or services, or a different landing page for each of your target demographics.
Please click the links below to access all 20 videos in this series, and contact me if you need any assistance
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Tip # 1. Understand the Four Elements of Any Action
Tip # 2. Use More Calls-To-Action
Tip # 3. Segment Your Landing Pages
Tip # 4. Pre-Sell Your Prospects with Compelling Content
Tip # 5. Optimize for Mobile
Tip # 6. Make It Easy to Convert
Tip # 7. Eliminate Distractions
Tip # 8. Reduce the Options You Offer
Tip # 9. Limit the Information You Request
Tip # 10. Use Both Required and Optional Fields
Tip # 11. Use a Strong Headline
Tip # 12. Make Your Content Match Users’ Expectations
Tip # 13. Be Straightforward in Your Descriptions
Tip # 14. Make Your Unique Value Proposition (UVP) Clear
Tip # 15. Use More Action-Based Language
Tip # 16. Get Rid of Jargon and Buzzwords
Tip # 17. Experiment with Your Content Length
Tip # 18. Keep Your Language Simplistic and Easy to Follow
Tip # 19. Focus on the Benefits
Tip # 20. Get Your Customers Excited
Thank you Jayson DeMers for the article that was used, in part, as a reference.