Website Conversion, Tip #2 of #20, Use More Calls-To-Action
Web Conversion, Tip #2 Use More Calls-To-Action, Ronald Couming discussing the value of, and need to, Use More Calls-To-Action, as tip #2 of this 20 part series, 20 Tips To Increase Your Website’s Conversion Rate
Tip # 2. Use More Calls-To-Action
Generally in marketing, quality matters far more than quantity—for example, it’s better to have one landmark piece of content than a hundred pieces of fluff. But in conversion marketing, both quality and quantity matter. If you don’t have calls-to-action throughout your site, users will never have the opportunity to convert. Opportunity is one of the four elements of any action. Of these four elements, opportunity is the easiest to influence, but is the most commonly neglected. Include these opportunities everywhere you can (without being obnoxious), including signup opportunities in the sidebar, popup offers, download opportunities, and calls-to-action in the body of your blog posts. Simply increasing the quantity and visibility here can go a long way toward increasing conversion rates.
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
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Tip # 1. Understand the Four Elements of Any Action
Tip # 2. Use More Calls-To-Action
Tip # 3. Segment Your Landing Pages
Tip # 4. Pre-Sell Your Prospects with Compelling Content
Tip # 5. Optimize for Mobile
Tip # 6. Make It Easy to Convert
Tip # 7. Eliminate Distractions
Tip # 8. Reduce the Options You Offer
Tip # 9. Limit the Information You Request
Tip # 10. Use Both Required and Optional Fields
Tip # 11. Use a Strong Headline
Tip # 12. Make Your Content Match Users’ Expectations
Tip # 13. Be Straightforward in Your Descriptions
Tip # 14. Make Your Unique Value Proposition (UVP) Clear
Tip # 15. Use More Action-Based Language
Tip # 16. Get Rid of Jargon and Buzzwords
Tip # 17. Experiment with Your Content Length
Tip # 18. Keep Your Language Simplistic and Easy to Follow
Tip # 19. Focus on the Benefits
Tip # 20. Get Your Customers Excited
Thank you Jayson DeMers for the article that was used, in part, as a reference.