Onpage SEO, Tip #1 of #8, Canonicalize Internal Duplicates
ON Page SEO, Tip #1 Canonicalize Internal Duplicates, Ronald Couming discussing the value of, and need to, Canonicalize Internal Duplicates, as tip #1 of this 8 part series, 8 Easy tips for Onpage SEO
Tip # 1. Canonicalize Internal Duplicates
While there may not be a duplicate content penalty (with a Capital “P”), there can be serious consequences to letting your indexed pages run wild, especially in a post-Panda world. Google often does a poor job of choosing the right version of a page, and low-authority sites can end up diluting your site’s index and pushing out deeper, more important pages (like product pages).
There are three common varieties of internal duplicates, in my experience:
Duplicates caused by session variables and tracking parameters
Duplicates caused by search sorts and filters
Duplicates caused by alternate URL paths to the same page
If search spiders see a new URL for the same content (whether that URL appears static or dynamic), they’ll see a new page. It’s important to canonicalize these pages. When the duplicates really are identical, using the canonical tag or a 301-redirect is often the best bet. In some cases, like search sorts or pagination, the situation can get more complicated.
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
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Tip # 1. Canonicalize Internal Duplicates
Tip # 2. Write Unique TITLE Tags
Tip # 3. Write Unique META Descriptions
Tip # 4. Shorten Your TITLE Tags
Tip # 5. Re-order Your TITLE Tags
Tip # 6. Add Direct Product Links
Tip # 7. Re-write Internal Anchor Text
Tip # 8. Remove 10 Low-Value Links
Thank you Dr. Peter J. Meyers, for original article that parts of this was taken from.