Lowell Five: Digital Marketing Specialist
Digital Marketing Specialist
Full Time
Tewksbury, MA
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POSITION SUMMARY
The Digital Marketing Specialist will play a key role in expanding Lowell Five Bank’s digital presence
across multiple channels including social media, paid digital marketing efforts, and various digital
properties. This position is focused on generating awareness of the Bank’s brand and products with
both new and existing customers. This hands-on role is ideal for someone who is creative and enjoys
collaborating with others to produce compelling marketing content. This is an emerging channel for
the Bank with an opportunity to grow.
ABOUT LOWELL FIVE
With nearly $1.8 billion in assets, over 200 employees and 15 banking center locations throughout the
Merrimack Valley and Southern New Hampshire, Lowell Five Bank is honored to play a vital role in the
economic vitality of the region. Our employees are engaged in myriad community boards and
organizations with the Bank’s support. We are proud of the longevity of our employees, and we are
committed to finding new talent for our team. We offer career development and educational
programs to support personal and professional growth along with a benefit package that supports each
employee’s best life. For more information, please visit www.lowellfive.com.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Media
• Set key metrics and goals for social media activities and develop a strategy by social media channel
• Create and maintain an annual calendar, develop and implement organic social media content for
online social platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and online
review sites (Google, Yelp, Glassdoor, Indeed, etc.), monitor engagement and manage comments
and interactions
• Create assets independently, capture photo and video content including shooting, editing, and
publishing short-form video assets for social media
• Manage the posting of content daily, weekly and in advance to ensure the Bank has relevant,
brand-appropriate content
• Measure effectiveness of efforts and make recommendations that will elevate the perception of
the Bank and grow awareness with existing and new audiences
• Create and share social media reports with insightful analytics, make recommendations for future
content improvement• Facilitate the review and approval process of social media content with stakeholders, including
Marketing and Compliance teams
Digital Marketing
• Coordinate with the Bank’s media agency on paid digital campaigns and performance marketing
initiatives
• Collaborate with outside agencies, videographers, and designers to produce campaign assets
needed for paid digital campaigns
• Repurpose existing content into shareable digital assets
• Implement campaign messaging on various digital platforms, including but not limited to, Bank’s
website, online banking, in-branch plasma screens, and e-mail
• Utilize website content management system (CMS) to create landing pages for digital marketing
campaigns
• Coordinate production of any digital marketing assets to support the Bank’s growth
Please note this job description is not designed to cover a comprehensive listing of activities, duties, or
responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may
change over time.
REQUIREMENTS
• BA/BS in marketing, communications, business, or related field preferred
• 3+ years of related marketing experience
• Knowledge of banking/financial services industry and related marketing regulations a plus
• Proficient in all social media platforms with a working knowledge of Meta; experience with social
media management platforms, such as Hootsuite a plus
• Comfortable shooting, editing, and publishing short-form video assets for social media
• Experience with design tools, such as Canva and working knowledge of other software, such as
Adobe Premiere, Final Cut, After Effects, CapCut, Photoshop strongly preferred
• Excellent written and verbal communication skills, including use of brand tone
• Strong organizational, project management and analytical skills with the ability to provide solutions
for problems
• Ability to multi-task, prioritize, adapt to change, and meet deadlines under variable conditions
• High degree of initiative, dependability, and ability to work independently
• Ability to work on-site at Corporate Headquarters; local travel may be required for content creation
SALARY RANGE
The annual base salary range for this position is $70,000-$85,000. This range reflects the Bank’s good
faith estimate for this role at the time of posting. The Bank may ultimately pay more or less than theposted range, and the range may be modified in the future. Actual compensation will be determined
based on factors, such as but not limited to, relevant education, experience, and skills.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
All applicants can apply directly on our website – https://www.lowellfive.com/about/careers/ .