Content Marketing, Tip #6 of #24, Create Buyer Personas
Content Marketing, Tip#6 Create Buyer Personas, Ronald Couming discussing the value of, and need to, Create Buyer Personas, as tip #6 of this 24 part series, 24 Content Marketing Tips Every Marketer Needs To Know
Tip # 6. Create Buyer Personas
Create a buyer persona before you start planning or producing content. That way you have a better understanding of who is reading it and the answers they’re looking for. That leads to much higher conversions.
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.
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Tip # 1. Use Content Gently
Tip # 2. Use Social Ads
Tip # 3. Promote Your Content Through a .Com Domain
Tip # 4. Don’t Force the Content
Tip # 5. Don’t Just Write Short Posts
Tip # 6. Create Buyer Personas
Tip # 7. Guest Blog
Tip # 8. Avoid Verbose Headlines
Tip # 9. Leverage Emails
Tip # 10. Blog Consistently, Not Sporadically
Tip # 11. Share Your Own Content
Tip # 12. Repurpose Old Content
Tip # 13. Syndicate Your Content
Tip # 14. Create a Content Strategy
Tip # 15. Content Promotion Strategy
Tip # 16. Audience Building Plan
Tip # 17. Reference Influencers
Tip # 18. Send Thank You Messages
Tip # 19. Don’t Generate One-Off Content
Tip # 20. Conversion Optimization Principles
Tip # 21. Pay Attention to Analytics
Tip # 22. Evergreen Content
Tip # 23. Focus on the Audience
Tip # 24. You Can’t Force Good Writing
Thank you Sujan Patel for the article that was used, in part, as a reference.