6 Ways to Personalize Your Pitch

You’ve probably been social selling for years without realizing it. Every time you add more people, opportunities, or information to your pipeline from digital sources, you’re employing this modern selling strategy. Social media and online marketing have quickly become the gold standard for prospecting. Ninety percent of top performing salespeople utilize social media as part of their approach.

However, it doesn’t stop there. To execute social selling correctly, you need to make sure you find the right person at the right time, deliver the right message, over the right channel, and with the right “ask.” Top sellers use social media to perfect and personalize every part of the sales cycle. When they take this extra step, 64% of sales representatives that invest time in social media hit their team quota, while only 49% of salespeople who don’t use social media achieve this mark.

Whether you’re struggling to use these new selling tactics or just looking for better ways to connect with potential buyers, here are six ways top performers are using social selling to add a little punch to their sales pitch.

1. Personalize Your Prospecting
2. Personalize Your Referral Requests
3. Personalize Your Presentation
4. Personalize Your Client Outreach
5. Personalize Your Communication
6. Personalize Your Marketing and Social Media Posts

To learn more about each of these, copy and paste this link http://www.tps.sandler.com/pitch-with-social-selling in your browser to download the Sales Resource, 6 Ways To Personalize Your Pitch.