We’re thrilled to introduce a brand-new tradition to Lowell — and we’d love for you to be part of its very first chapter. This fall, Epigram Brew Co is teaming up with UMass Lowell Athletics to launch Hawktoberfest, an Oktoberfest-style beer festival that will bring together community spirit, local flavor, and the excitement of River Hawk pride.

Held at LeLacheur Park on Saturday, October 4th, Hawktoberfest will feature over 30 regional craft breweries, authentic Oktoberfest fare, and live music. This inaugural event will serve as the kickoff to what we envision as Lowell’s annual fall celebration — a gathering that blends the city’s vibrant craft beer scene with the energy and camaraderie of UMass Lowell fans. We anticipate strong community enthusiasm, with more than 1,000 adult-only guests expected to join us for the festivities.

For our partners, Hawktoberfest offers a unique opportunity to connect with a highly engaged, local audience both on-site and online. Sponsors will enjoy brand visibility through logo placement, social media promotion, and, depending on tier, hands-on activation at the event. This is more than a sponsorship — it’s the start of an ongoing partnership between your brand, Epigram Brew Co, and UMass Lowell Athletics as we grow this annual tradition together.

Sponsorship Packages
Gold Leaf Sponsor – $3,000 (Premier Tier)
Includes: Presenting sponsor of major event zone (Main Stage & Games Area), logo on event glassware (shared placement), booth/table in high-traffic area, top-tier logo placement on flyers, shirts, and newsletters, dedicated social media spotlight + group thank-you post, VIP bag item inclusion (optional), banner opportunity at entry, and 8 VIP tickets (with commemorative glassware).

Maple Sponsor – $1,500 (Mid-Level)
Includes: Booth/table in high-traffic area, shared logo on shirts and newsletters, 1 social media shoutout + group thank-you post, VIP bag item inclusion (optional), banner opportunity at entry, and 4 VIP tickets (with commemorative glassware).

Harvest Friend Sponsor – $500 (Entry-Level)
Includes: Booth/table in high-traffic area, shared logo in email newsletters, group social media thank-you post, banner opportunity at entry, and 2 VIP tickets.

We’d be honored to have your brand join us in shaping Hawktoberfest’s very first year and to grow alongside us as this event becomes a Lowell staple. I’ve attached our sponsorship deck with full details and look forward to the possibility of collaborating.

Sponsorship form here: https://form.jotform.com/Stephen_Epigram/Hawktoberfest