Marketing Manager – Wamesit Lanes
Department: Events & Marketing
Reports To: AMG, GM
The Marketing Manager is responsible for the planning and execution of revenue generating promotions, campaigns, and activities that will also build relationships in the community and industry. This position is ultimately responsible for Brand Reputation Management, to build and protect Wamesit Lane’s brands, brand messaging and brand image.
Create and execute a Marketing Plan with the AGM & GM that focuses on increasing sales, Brand-awareness & Customer Base. Responsible for In-house events, creative needs, offsite & fundraising events for each quarter.
Website Maintenance; update website as directed by AGM/GM or as needed, but not limited to event info and pictures, inclement weather posting, adjustments in policies / hours, menus and promotions, ongoing weekly events, and buyout dates/times, etc.
Oversee Wamesit Lane’s social media program including ensuring a consistent posting schedule, answering comments in a timely fashion, tracking growth across all channels, and maintaining a consistent “voice.”
Work to support and assist the Events Team in promoting and executing events at Wamesit and offsite locations.
Manage Marketing Budget and deliver marketing activity with agreed budget.
Maintaining comprehensive calendar of events, entertainment, promotions, weekly specials inhouse, on the website, as well as social media pages.
Attend staff meetings and inform staff on upcoming marketing initiatives.
Essential Duties & Responsibilities
Proficient working knowledge of: Facebook, Twitter, Instagram, Google, YouTube, Pinterest, Vine, Snap-chat, YELP, etc.
Create engaging text, image and video content for Social Media Platforms
Measure web traffic and monitor SEO
Grow followers on all platforms to increase Customer Base
Weekly Email to Database on Events, Specials, and Promotions
Cultivate creative content (images/video) from on & off-site Events for use in Marketing.
Respond to online reviews and feedback from customers
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Oversee social media accounts’ layout, design and relevance.
Suggest new ways to attract prospective customers, like promotions and competitions
Maintain and update the In-House Paid Advertising screens, as well as Wamesit Lanes promotional material for in-house screens.
Update Pricing Screens, Promotional Screens on concourse, Screens in Party Rooms, over Hostess Desk and anywhere else in facility where/when needed.
Updating street sign content, promotions, and community events.
Monthly Ad-copy for SPECTRUM, Clipper, and any PRINT Advertising needed.
Create and print flyers, posters, hand-outs for In-House use/Promotion & Off-site Events.
Create any ads needed for Sponsorships, Fundraisers, banners, signage
Create and maintain any promotional cards needed for day-to-day operations and Marketing plan. (Rack Cards, BOGO Cards, Genevieve’s program, Partnership cards, etc.)
CRM: Develop CRM Program to target in-house general public, League and other established groups in-house. Create Weekly offers, Check-in Deals and specials to engage customers and develop repeat business.
Maintain list of all holidays, sporting events, school breaks, or days of importance that may affect sales for Wamesit and will add this to shared Manager Calendar as a point of reference for business and staffing needs. Perform a POP walkthrough weekly to ensure all POP and four walls advertising is up-to-date and accurate. Build Relationships with key organizations as well as local media and advertising partners.
Core Skills & Competencies
Strong written and verbal communications skills.
Attention to detail and strong organizational skills.
Strong leadership and people management skills.
Strong multi-tasking, organizational and time management skills to ensure a quick response to guest needs.
Professional and courteous demeanor, as well as professional attire onsite and offsite (branding).
Positive team and motivational skills.
Exceptional personal hygiene and positive representation of the organization to employees, guests and vendors.
High School Diploma required or GED equivalent.
Associate Degree, Bachelor’s Degree preferred.
3-5 years experience in a Marketing Manager position.
1-2 years experience working in the food & beverage and / or hospitality industry.
Strong supervisory and interpersonal skills.
Must be flexible and adaptable to change.
Must be able to work a flexible schedule including days, nights, weekends and holidays.
Driver’s license or reliable transportation.
Proficient in all MS Office Applications, Google Docs, Dropbox, Constant Contact, CenterEdge experience a plus.
Proficient in all Adobe Applications including Photoshop and Illustrator.