Website Design Boston, Tip #4 of #14, Implement Calls-to-Action
Website Design Tips, Essential Website Design Tips to Improve your Web Design, Tip #4 Implement Calls-to-Action, Ronald Couming discussing the value of, and need to, Implement Calls-to-Action, as tip #4 of this 14 part series, 14 Tips for Improving Your Web Design
Tip # 4. Implement Calls-to-Action
Once your visitors land on your site, do they know what to do next? They won’t know what pages to view or actions to take if you don’t provide them with some sort of direction.
Call-to-action buttons are one of the many elements that indicate the next step user should take on a page. While many of us know that, it can be easy to fail to accurately use them to guide users through your website.
It’s easy to spam your website with the most bottom-of-the-funnel (BOFU) call-to-action, without even properly nurturing your users with other calls-to-action that are more top/middle of the funnel. To recognize whether or not you’re guilty of this, start reading through the pages across your website. Are you finding most pages, even blog articles, with only a call-to-action for a demo/trial/consultation? Then, it’s time to update.
Take the time to add in call-to-actions that give them materials to educate themselves and help solve their pain points. Once they identify your company as one that provides materials that are relieving these, they will feel more comfortable researching your services to see if you can personally make these solutions a reality.
Some example call-to-actions are to click here for more information, download our sample GamePlan, sign up for a webinar, watch the video, see all inbound marketing services, and see pricing. For more information, check out this offer to get you using call-to-actions the right way to generate even more leads.
Please click the links below to access all 14 videos in this series, and contact me if you need any assistance
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.
Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.
Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.
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Tip # 1. Have a Plan
Tip # 2. Remove the Following From Your Website
Tip # 3. Include Social Share and Follow Buttons
Tip # 4. Implement Calls-to-Action
Tip # 5. Use the Right Images
Tip # 6. Navigation
Tip # 7. Let Your Visitors Scroll on Your Homepage
Tip # 8. Don’t be Afraid of White Space
Tip # 9. Mobile Optimization
Tip # 10. Get Found
Tip # 11. Never Stop Testing
Tip # 12. Identify Unknown 404’s or Broken Links
Tip # 13. Create New or Unique Offerings
Tip # 14. Update Your Content To Appeal to Your Person
Thank you Christine Austin for the original article that some of these tips were in part mentioned.