Website Conversion, Tip #10 of #20, Use Both Required and Optional Fields

Web Conversion, Tip #10 Use Both Required and Optional Fields, Ronald Couming discussing the value of, and need to, Use Both Required and Optional Fields, as tip #10 of this 20 part series, 20 Tips To Increase Your Website’s Conversion Rate

Tip # 10. Use Both Required and Optional Fields

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Not all users will feel comfortable parting with personal information; for example, some might be willing to give their name and email address, but not a phone number. On the other hand, you need at least some personal information to keep the process moving. How do you resolve this dissonance? The key is to use both optional and required fields in your form. Make your essential fields (like a user’s name and at least one mode of contact) required, while keeping everything else optional. This will help you cater to all audiences, and offer some assurance you’ll collect the information you need.

Please click the links below to access all 20 videos in this series, and contact me if you need any assistance

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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.

He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.

Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.

Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.

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Tip # 1. Understand the Four Elements of Any Action
Tip # 2. Use More Calls-To-Action
Tip # 3. Segment Your Landing Pages
Tip # 4. Pre-Sell Your Prospects with Compelling Content
Tip # 5. Optimize for Mobile
Tip # 6. Make It Easy to Convert
Tip # 7. Eliminate Distractions
Tip # 8. Reduce the Options You Offer
Tip # 9. Limit the Information You Request
Tip # 10. Use Both Required and Optional Fields
Tip # 11. Use a Strong Headline
Tip # 12. Make Your Content Match Users’ Expectations
Tip # 13. Be Straightforward in Your Descriptions
Tip # 14. Make Your Unique Value Proposition (UVP) Clear
Tip # 15. Use More Action-Based Language
Tip # 16. Get Rid of Jargon and Buzzwords
Tip # 17. Experiment with Your Content Length
Tip # 18. Keep Your Language Simplistic and Easy to Follow
Tip # 19. Focus on the Benefits
Tip # 20. Get Your Customers Excited

Thank you Jayson DeMers for the article that was used, in part, as a reference.

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