Onpage SEO, Tip #4 of #8, Shorten Your TITLE Tags
Onpage SEO, Tip #4 Shorten Your TITLE Tags, Ronald Couming discussing the value of, and need to, Shorten Your TITLE Tags, as tip #4 of this 8 part series, 8 Easy Tips for Onpage SEO
Tip # 4. Shorten Your TITLE Tags
Long TITLE tags tend to weaken the SEO impact of any given keyword, and can also turn off search visitors (who tend to skim results). The most common culprit I see is when someone adds their home-page TITLE to the end of every other page.
Let’s say your home-page TITLE is:
“The Best Bacon Since 1983 | Bob’s Bacon Barn”
Then, for every product page, you have something like this:
“50-pound Mega-sack of Bacon | The Best Bacon Since 1983 | Bob’s Bacon Barn”
It may not look excessive, but you’re diluting the first few (and most important) keywords for the page, and you’re making every page on the site compete with your home-page unnecessarily. It’s fine to use your company name (or a shortened version, like “Bob’s Bacon”) at the end of all of your TITLE tags, but don’t repeat core keywords on a massive scale. I’ve seen this go to extreme, once you factor in long product names, categories, and sub-categories.
Please click the links below to access all 8 videos in this series, and contact me if you need any assistance
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Tip # 1. Canonicalize Internal Duplicates
Tip # 2. Write Unique TITLE Tags
Tip # 3. Write Unique META Descriptions
Tip # 4. Shorten Your TITLE Tags
Tip # 5. Re-order Your TITLE Tags
Tip # 6. Add Direct Product Links
Tip # 7. Re-write Internal Anchor Text
Tip # 8. Remove 10 Low-Value Links
Thank you Dr. Peter J. Meyers, for original article that parts of this was taken from.